Undertaking Your Company Logo Design

Undertaking Your Company Logo Design

Undertaking Your Company Logo Design


Brand recognition has always played a critical role in marketing a business successfully. A brand that is easily recognisable is distinguishable from the competition and builds trust and customer loyalty. There are a number of factors that play a role in building a strong brand that is professional, easily recognisable and conveys the right message and image for your company.

The Importance Of Company Logo Design And Branding:

Chief among these factors is the logo. Logo design and use is integral to creating instant brand recognition. A business logo appears on all marketing material, stationery, uniforms, name badges, product labels and other business paraphernalia. Choosing a logo is therefore one of the most important decisions that a business owner can make.

1. Symbolic

A logo is a symbol that represents the company, it’s products, services and mission. This symbol should therefore immediately tell anyone more or less what the business is about, what it represents and it’s products and services. Think of the logo as the first impression of the business and what it says about the business. It is the outward expression of what a business is all about.

2. Brand Identity

A brand identity contains the different elements that are used to make a business or a company easily identifiable. Colors, fonts, jingles, sounds and other style elements are going to need to be standard across the board in order to establish a strong brand identity. A company logo forms the foundation on which this brand identity will be built. In other words, the colours, tone, fonts and other style elements that form part of the logo will flow into every other area of marketing, advertising and overall branding strategy.

3. Meeting Expectations

A good company logo is an expectation for a professional company that delivers good service to its customers. When a customer picks up a product, brochure, letter or other material from a company, they automatically look for the logo. If the logo is not easily identifiable, then the risk is that customers are simply going to move on, ignore the product or overlook important information. If they don’t see the logo, they don’t associate communications, marketing material or new products with a specific company to whom they are already loyal.

4. Logo’s And Digital Marketing

Like many functions, traditional marketing strategies have largely been replaced by digital marketing campaigns. A logo must function well in the digital arena and fit in with a digital marketing campaign. Social media marketing, content marketing, search engine optimisation (SEO) and digital marketing techniques all promote online visibility which are integral to building a strong brand. A logo needs to be fully integrated into a comprehensive marketing campaign in order to provide a strong foundation and support structure for branding.

However, a logo can either make or break a branding campaign on both a traditional and digital marketing level. Choosing the right logo from the start requires time and expert design. If a current logo is failing to have a positive impact in growing a brand to make it easily recognisable and identifiable, it may be time to go back to the drawing board.

Keep in mind that even the most well-known logos in the world can get a little stale and outdated. Refreshing and rejuvenating an old logo can have a refreshing and rejuvenating impact on a company.

How can Ambasco help?

Our design specialists know all about developing branding and logos. When you work with us, immediately you will get:

  • A unique logo tailored to your requirements
  • Multiple draft proposals
  • Short lines. Direct contact with the designer
  • Full right of use of the design

See our  logo design page here


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Professional Website Design

Professional Website Design

Professional Website Design

Web Design Agency

Good website design is essential for your business. Your website is the first point of contact and as consumers identify businesses they want to engage with based upon internet searching, it is even more essential to have a professional looking web site.  In doing this, you are putting your business in the best position to succeed within your marketplace. Thousands of busineses know this, but still persist in owning websites that are poorly designed, non-functional, broken links, open to hacking and more. Below, are a few short but obvious points, on why getting your website professionally designed is so important.

Working With A Web Design Agency Creates A Website For:

Good First Impression

Your website is very likely to be the first point of contact for many prospective customers. This means that you must give off a good first impression. A lot of customers will look at your website to determine whether or not you are credible. Therefore, you need to create a that look of professionalism and to put your brand/business in the very best light, right off the bat. If your competition’s websites are extremely professional looking and your business’ isn’t, you will find yourself losing a lot of potential market share.

Your Website Being An Asset

Traffic is essential, and your website must bring in traffic. It is one of the primary assets in your business when it comes to maximising leads. Having a professionally designed website will give you a greater chance of having your website rank highly within the search engines. Our professional website designers will know what it takes to get your website ranking.

This ranges from the way the site is developed and coded, right through to the speed of the site. Your site must engage and keep your customers interested, and then finally to take action. (All things that Google take into account when ranking your site in their search engines).


Web designers and developers from a well organised and experienced agency, will have the technical skill set and knowledge to ensure your website properly scales to mobile devices. They will ensure that it is optimised to load quickly, and is designed to maximise conversions once a prospective customer lands on your page.

Maintain A Consistent Brand Identity

Your branding needs to be consistent across all channels. A consistency of identity and the way you communicate (the language you use and the way you say things) will help you garner more credibility within the marketplace. It will help customers know what your business is about. Having a consistent brand identity across the board can really do wonders at helping you maximise your returns on your website and branding in general.

Better Navigation

Maintain a consistent and optimised user experience across your website. A professional will know what needs to be done to improve the navigation of the website and to ensure each visitor has a good experience, so use them. The result is that you will  keep your visitors on your page rather than bouncing off it.

A professional design agency will deliver so many benefits to your website. You will get a highly optimised site that looks and performs much better than your competition. It will help you drive more organic traffic and convert the traffic that you do get into actual leads for your business. Creating more revenue for you!

What can Ambasco do for you?

Our specialists know all about designing and developing easily accessible websites. We mainly work with WordPress and create the most beautiful sites that are 100% tailor-made and unique for your organisation. We develop sites that work optimally for Google, which pay off and are also beautiful and fit your business. How do we do that? Let’s talk about that or get inspired, see our work page!