Professional Website Design

Professional Website Design

Professional Website Design

Web Design Agency

Good website design is essential for your business. Your website is the first point of contact and as consumers identify businesses they want to engage with based upon internet searching, it is even more essential to have a professional looking web site.  In doing this, you are putting your business in the best position to succeed within your marketplace. Thousands of busineses know this, but still persist in owning websites that are poorly designed, non-functional, broken links, open to hacking and more. Below, are a few short but obvious points, on why getting your website professionally designed is so important.

Working With A Web Design Agency Creates A Website For:

Good First Impression

Your website is very likely to be the first point of contact for many prospective customers. This means that you must give off a good first impression. A lot of customers will look at your website to determine whether or not you are credible. Therefore, you need to create a that look of professionalism and to put your brand/business in the very best light, right off the bat. If your competition’s websites are extremely professional looking and your business’ isn’t, you will find yourself losing a lot of potential market share.

Your Website Being An Asset

Traffic is essential, and your website must bring in traffic. It is one of the primary assets in your business when it comes to maximising leads. Having a professionally designed website will give you a greater chance of having your website rank highly within the search engines. Our professional website designers will know what it takes to get your website ranking.

This ranges from the way the site is developed and coded, right through to the speed of the site. Your site must engage and keep your customers interested, and then finally to take action. (All things that Google take into account when ranking your site in their search engines).

Mobile

Web designers and developers from a well organised and experienced agency, will have the technical skill set and knowledge to ensure your website properly scales to mobile devices. They will ensure that it is optimised to load quickly, and is designed to maximise conversions once a prospective customer lands on your page.

Maintain A Consistent Brand Identity

Your branding needs to be consistent across all channels. A consistency of identity and the way you communicate (the language you use and the way you say things) will help you garner more credibility within the marketplace. It will help customers know what your business is about. Having a consistent brand identity across the board can really do wonders at helping you maximise your returns on your website and branding in general.

Better Navigation

Maintain a consistent and optimised user experience across your website. A professional will know what needs to be done to improve the navigation of the website and to ensure each visitor has a good experience, so use them. The result is that you will  keep your visitors on your page rather than bouncing off it.

A professional design agency will deliver so many benefits to your website. You will get a highly optimised site that looks and performs much better than your competition. It will help you drive more organic traffic and convert the traffic that you do get into actual leads for your business. Creating more revenue for you!

What can Ambasco do for you?

Our specialists know all about designing and developing easily accessible websites. We mainly work with WordPress and create the most beautiful sites that are 100% tailor-made and unique for your organisation. We develop sites that work optimally for Google, which pay off and are also beautiful and fit your business. How do we do that? Let’s talk about that or get inspired, see our work page!

Make your site easy to read for the Google Search

Make your site easy to read for the Google Search

Make your site easy to read for the Google Search

Making your website discoverable for Google and also gaining a good position in search results is important for any organization. There’s a lot to think about. Other sites need to find your site valuable, on social media they need to talk about your (site), Google needs to understand what’s on your site, you need to make sure you’re locally visible, etcetera, etc. There are thousands of companies and thousands of specialists who say they know exactly what to do. The joke is that no one knows exactly. Google decides, Google is the boss on the Internet. Like it or not. If Google doesn’t show your site in search results, you simply have fewer visitors. Sometimes I wonder if Google itself still knows what they’re basing the search results on. The fact is that Google is putting more and more ads on the search results pages. That is, among other things, what they make their money from.

In any case, what we all know for sure is that you need to make sure that Google indexing knows and understands what’s on your site. What you’re talking about, what you’re delivering, what you want to tell. Only then can they show your site in the results if someone searches for the information you provide.

Tips to get your web page indexed by Google

In this article we will give you a checklist which you can use to check if all important things Google requires are done. At the bottom of the blog you can register to receive the checklist as a PDF. Handy to have on hand when you’re working on your site!

Rule 1!

The sooner your main keyword appears, the higher the importancy according to Google. Always make sure your text is readable by a normal person. In the end, you write for the reader and not for Google. The best solution is to write your text first and then adapt it to SEO.

Place your keyword in your URL

Make sure the most important word your customers use to search in Google is in the URL of the page you’re optimizing. Make sure you don’t make your url too long. Example for an important keyword for Ambasco: www.ambasco.nl/webdesign

Place the word you want to be found in the title tag.

The title tag is the first that Google sees. The title tag is what you see in the browser in the tab. Hover over the tab with your mouse and you’ll see the title tag by itself. Example: web design is one of Ambasco’s services.

title tag webdesign seo

Make sure your keyword is in the meta description

The meta description is the short text you see in the Google results. Your main keyword should be in here. Preferably the first word. Keep Google in mind, but make sure you write this text for the reader. They are the ones you need to convince to click!

Meta description seo web design

Keyword is in your H1 header

Use only ONE H1 header on your page. This is of course at the top of the page as much as possible. Just like in a book. The main keyword should be in this headline. Think of it as a word document in which you have a chapter with multiple paragraphs in that chapter. The title of your chapter is the most important thing. That’s what the chapter is about. It’s confusing when you have multiple chapter titles in a chapter. Your content manager (eg wordpress) helps you determine what an H1, H2, H3 is.

Keyword is in the first sentence or first paragraph of your text

Avoid placing the keyword too often, but make sure that the keyword occurs at least once at the beginning of your first sentence or first paragraph

Keyword in other intermediate headers

It’s good to put the keyword in your other headlines a few more times. In your H2 and H3 head lines. Divide it well and use alternatives if necessary.

Use synonyms of your keyword

Use synonyms of your keyword and divide it between your text. For Webdesign we could use e.g. Design website. Google is smart enough to recognize that.

Avoid keyword spamming

You write your text for the reader. To convince the reader. If you mention your keyword 100x in it, it will be illegible. Google looks at it the same way. Too much is too much and is ‘penalized’ with a lower position!

Want this checklist plus some more bonus tips?

Fill out the form below and you will immediately have the opportunity to download the list with a number of bonus tips as a PDF. Ideal for printing and explaining next to you when you’re working on your site.

Download the checklist

7 + 13 =

What can Ambasco do for you?

Our specialists know all about designing and developing easily accessible websites. We mainly work with WordPress and create the most beautiful sites that are 100% tailor-made and unique for your organization. No unity sausage. But sites that work optimally for Google, which pay off and are also beautiful and fit your business. How do we do that? Let’s talk about that or get inspired on a work page!

Subscribe

* indicates required

Please select all the ways you would like to hear from Ambasco:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

]]>