Tips to get the most out of your LinkedIn business page

Tips to get the most out of your LinkedIn business page

Tips to get the most out of your LinkedIn business page

More than 125,000 Dutch companies are active on LinkedIn. How do you stand out? Where Facebook was pretty negative in the news you actually hear little about problems on LinkedIn. LinkedIn is often seen as a ‘job site’ where people can present themselves and recruitment companies can ‘hunt’. I myself am regularly approached by agencies and headhunters cheking if I am interested in a new job. So that seems to work. But LinkedIn is much more. It’s actually a perfect stage to present you as a company. Unlike Facebook, the discussions are usually serious and it seems that most articles that are posted really add something. Few funny movies and photos, etc.. This makes LinkedIN stand out from Facebook perfectly and the combination of both is ideal.

What can you do to present yourself well on LinkedIN?
Determine your strategy
A bit of an open door and actually already part of your overall plan how you want to present yourself to the outside world. But too often we see companies quickly creating a LinkedIN page and then doing nothing more. Think, for example:

  • What does your organization stand for?
  • Who is your target audience?
  • What content do you want to share on this business platform?
  • Can you think of themes for this content?

Remember that LinkedIN is a different medium than Facebook and Twitter. You clearly have to write differently and you can’t just cut and paste.

Create a
business page
Therefore provide a few things:

  • The title of your page. Make sure important keywords are in this title. Google indexes this, and if you want to be found in Google on that keyword, your page will come up sooner. For example, we have: Ambasco Advertising Agency Haarlem. If someone is looking for advertising agency in Haarlem, the LinkedIn page will be revealed earlier.
  • Make sure you have a beautiful image. You can adjust the header as desired. A good design of your LinkedIN page that is recognizable helps with your appearance as a company. Ambasco can help you with an image that fits your website and corporate identity.
  • Logo, place a logo so that it becomes recognizable as a profile picture. This can be a variation on your logo. The goal is to create recognition. We use the A ourselves.
  • Company profile, About Us. Here you write a short summary of the company. Keep Google in mind here as well. It’s kind of weird to get started on that. But this text can also contribute to your findability. So make sure that important words on which people search for your services in Google are used in your text. Use variations of the keywords. Google indexes regularly and occasionally changing is therefore a good investment of your time.
  • Then connect your page to important groups for you.

Being active with LinkedIn.
Content is Marketing!
It’s important that you’re active. You really don’t have to post or respond to anything every day. But make sure you have a realistic schedule and put this in your calendar as well. E.g. 1 x a week a short post and once a month a longer article.

Some tips you can take into account when posting a post or longer article.

  1. Always post with an image or video. A good text is one, but your message really stands out when you amplify it with an image or video.
  2. Schedule the content. Make sure you keep track of the page. Post up to two and possibly three messages a week, which is fine. Too much is going to annoy your target audience. Look for the right balance. If you’ve prepared multiple messages, you could manage this through tools like Hootsuite. For example, you can schedule your posts with these tools and have it automatically published at the desired time. It’s easy and beautiful. The disadvantage is that you are less actively involved at the time of publication. Think about that. If you take your time and plan for an hour, you do it yourself and at that moment you are really active with your social media.
  3. Place at the right time. Sounds logical, but it’s useful when you post content when people are active on LinkedIN. After all, your post drops down quickly in the timeline. Research shows that it’s best to post on Thursdays. Monday and Friday are the least good days. The best time of places is between 7 and 8 a.m. and between 5 and 18 p.m.. Not surprising the moments when people start up or shut down.
  4. LinkedIn Groups. The great thing about LinkedIN is that all kinds of groups have arisen. Local groups (e.g. kennemer Business for companies member of this business association in Haarlem). Join these groups and occasionally post a comment or share an article. Your PR is very focused now. Did you know that you can also advertise aimed at a group? If you want to focus an advertisement on hockey players, you could indicate that your ad can only be placed in the LinkedIN group: Hockey Players in Business. Look what’s relevant to you.
  5. Share your successes. Besides your articles, it’s good to share your successes and involve your customers who are also active on LinkedIn.
    By putting an @ for the customer name when you write about them, their company page is automatically shown! People like to see success and want to be part of it. If you are looking for new employees and you are active on LinkedIN and regularly show something nice about what you have achieved, then that potential employee will be happy to talk to you. The same applies to potential customers. Do they see that you do a lot of beautiful and fun things and they are looking for a company like your company, who do you think they will call? To your competitor who only has a static page and where nothing ever happens or to you?

Measuring is
LinkedIn measures statistics that you can view from your company page. Use this data to improve your content. For example, see how often, how and if your messages are responded to. Which (type) message scores best or better than other posts. With that information, you can improve your messages and your participation on the network becomes increasingly important.

What can Ambasco do for you?Ambasco makes many websites. We pay attention to design. Of course! That is, after all, our right to exist. Beautiful functional design. But we also have an eye for the basics. For many of our customers, we take care of the layout of the LinkedIn, Twitter and Facebook company page. We also regularly provide effective images that can be used in LinkedIn posts and articles. Image reinforces your story. Take advantage of it!

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