Make your site easy to read for the Google Search

by | Apr 20, 2020

Making your website discoverable for Google and also gaining a good position in search results is important for any organization. There’s a lot to think about. Other sites need to find your site valuable, on social media they need to talk about your (site), Google needs to understand what’s on your site, you need to make sure you’re locally visible, etcetera, etc. There are thousands of companies and thousands of specialists who say they know exactly what to do. The joke is that no one knows exactly. Google decides, Google is the boss on the Internet. Like it or not. If Google doesn’t show your site in search results, you simply have fewer visitors. Sometimes I wonder if Google itself still knows what they’re basing the search results on. The fact is that Google is putting more and more ads on the search results pages. That is, among other things, what they make their money from.

In any case, what we all know for sure is that you need to make sure that Google indexing knows and understands what’s on your site. What you’re talking about, what you’re delivering, what you want to tell. Only then can they show your site in the results if someone searches for the information you provide.

Tips to get your web page indexed by Google

In this article we will give you a checklist which you can use to check if all important things Google requires are done. At the bottom of the blog you can register to receive the checklist as a PDF. Handy to have on hand when you’re working on your site!

Rule 1!

The sooner your main keyword appears, the higher the importancy according to Google. Always make sure your text is readable by a normal person. In the end, you write for the reader and not for Google. The best solution is to write your text first and then adapt it to SEO.

Place your keyword in your URL

Make sure the most important word your customers use to search in Google is in the URL of the page you’re optimizing. Make sure you don’t make your url too long. Example for an important keyword for Ambasco:

Place the word you want to be found in the title tag.

The title tag is the first that Google sees. The title tag is what you see in the browser in the tab. Hover over the tab with your mouse and you’ll see the title tag by itself. Example: web design is one of Ambasco’s services.

title tag webdesign seo

Make sure your keyword is in the meta description

The meta description is the short text you see in the Google results. Your main keyword should be in here. Preferably the first word. Keep Google in mind, but make sure you write this text for the reader. They are the ones you need to convince to click!

Meta description seo web design

Keyword is in your H1 header

Use only ONE H1 header on your page. This is of course at the top of the page as much as possible. Just like in a book. The main keyword should be in this headline. Think of it as a word document in which you have a chapter with multiple paragraphs in that chapter. The title of your chapter is the most important thing. That’s what the chapter is about. It’s confusing when you have multiple chapter titles in a chapter. Your content manager (eg wordpress) helps you determine what an H1, H2, H3 is.

Keyword is in the first sentence or first paragraph of your text

Avoid placing the keyword too often, but make sure that the keyword occurs at least once at the beginning of your first sentence or first paragraph

Keyword in other intermediate headers

It’s good to put the keyword in your other headlines a few more times. In your H2 and H3 head lines. Divide it well and use alternatives if necessary.

Use synonyms of your keyword

Use synonyms of your keyword and divide it between your text. For Webdesign we could use e.g. Design website. Google is smart enough to recognize that.

Avoid keyword spamming

You write your text for the reader. To convince the reader. If you mention your keyword 100x in it, it will be illegible. Google looks at it the same way. Too much is too much and is ‘penalized’ with a lower position!

Want this checklist plus some more bonus tips?

Fill out the form below and you will immediately have the opportunity to download the list with a number of bonus tips as a PDF. Ideal for printing and explaining next to you when you’re working on your site.

Download the checklist

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What can Ambasco do for you?

Our specialists know all about designing and developing easily accessible websites. We mainly work with WordPress and create the most beautiful sites that are 100% tailor-made and unique for your organization. No unity sausage. But sites that work optimally for Google, which pay off and are also beautiful and fit your business. How do we do that? Let’s talk about that or get inspired on a work page!


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