Undertaking Your Company Logo Design

by | Jul 22, 2020


Brand recognition has always played a critical role in marketing a business successfully. A brand that is easily recognisable is distinguishable from the competition and builds trust and customer loyalty. There are a number of factors that play a role in building a strong brand that is professional, easily recognisable and conveys the right message and image for your company.

The Importance Of Company Logo Design And Branding:

Chief among these factors is the logo. Logo design and use is integral to creating instant brand recognition. A business logo appears on all marketing material, stationery, uniforms, name badges, product labels and other business paraphernalia. Choosing a logo is therefore one of the most important decisions that a business owner can make.

1. Symbolic

A logo is a symbol that represents the company, it’s products, services and mission. This symbol should therefore immediately tell anyone more or less what the business is about, what it represents and it’s products and services. Think of the logo as the first impression of the business and what it says about the business. It is the outward expression of what a business is all about.

2. Brand Identity

A brand identity contains the different elements that are used to make a business or a company easily identifiable. Colors, fonts, jingles, sounds and other style elements are going to need to be standard across the board in order to establish a strong brand identity. A company logo forms the foundation on which this brand identity will be built. In other words, the colours, tone, fonts and other style elements that form part of the logo will flow into every other area of marketing, advertising and overall branding strategy.

3. Meeting Expectations

A good company logo is an expectation for a professional company that delivers good service to its customers. When a customer picks up a product, brochure, letter or other material from a company, they automatically look for the logo. If the logo is not easily identifiable, then the risk is that customers are simply going to move on, ignore the product or overlook important information. If they don’t see the logo, they don’t associate communications, marketing material or new products with a specific company to whom they are already loyal.

4. Logo’s And Digital Marketing

Like many functions, traditional marketing strategies have largely been replaced by digital marketing campaigns. A logo must function well in the digital arena and fit in with a digital marketing campaign. Social media marketing, content marketing, search engine optimisation (SEO) and digital marketing techniques all promote online visibility which are integral to building a strong brand. A logo needs to be fully integrated into a comprehensive marketing campaign in order to provide a strong foundation and support structure for branding.

However, a logo can either make or break a branding campaign on both a traditional and digital marketing level. Choosing the right logo from the start requires time and expert design. If a current logo is failing to have a positive impact in growing a brand to make it easily recognisable and identifiable, it may be time to go back to the drawing board.

Keep in mind that even the most well-known logos in the world can get a little stale and outdated. Refreshing and rejuvenating an old logo can have a refreshing and rejuvenating impact on a company.

How can Ambasco help?

Our design specialists know all about developing branding and logos. When you work with us, immediately you will get:

  • A unique logo tailored to your requirements
  • Multiple draft proposals
  • Short lines. Direct contact with the designer
  • Full right of use of the design

See our  logo design page here


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